The little may contrast with the great, in painting, but cannot be said to be contrary to it. Oppositions of colors contrast; but there are also colors contrary to each other, that is, which produce an ill affect because they shock the eye when brought very near it.  —-Voltaire

Color is a basically spectrum of light that is detectable by human eye. When a white light passes through a glass prism, it reveals visible colors at the reverse edge. From the scientific viewpoint human brain can discriminate more than two hundred shades of white color. Different wavelengths of light can effect on the sensitivity of the cells in retina of the eye which helps the human to differentiate between different colors. In reality, brain plays a central responsibility for the sensitivity of the colors not eyes.

Colors Affect On Human Psychology:

Colors affect on human life as weather affects on his emotion, mood and feelings. Everyone has different meaning of colors depending upon his culture or environment which inspires him to feel different about every color. Medical sciences proved that every person likes colors according to his personality, if he is very energetic, then he will like sharp and warm colors. On the other side if any person likes soft colors around himself, it will show the peaceful and humble nature of this person. Psychologists accept as true that colors play an important role in changing mood and emotions of a person. Suppose if any person is in anger, sharp colors around him will force him to catch more fire, but soft colors like blue, green will help him to calm down and make him relax. It is fact that person chooses colors for his environment according to his personality. Some time it is considered that whenever we change our favorite color, we feel definitely the effect of new color on our emotion and it reflects its new qualities in our behaviors. Disliking of colors reflect our weakness and susceptibility.  We are daily making decisions about choosing colors in many aspects like selecting wall paint color, shirt colors, favorite color car or bedroom interior color, its all depend on the association of our mental state. Patient can recover soon with wall color of his hospital room which allow him to feel relax and happy with this environment. As if the person is a patient of anxiety the cool color of his room and environment can effect on his mental condition to depressurize him.

In a marketing field colors are acting as a main role to attracting customers towards their brands. Companies are choosing best colors and logos for non verbal communication with their users. Now it becomes very demanding for brands to invest heavy amount on choosing best colors that may be according to the psychology of the users. Good judgment about colors can help the person to enhance his personality qualities and behaviors. Different colors and shades means different for us in our life with different psychological effects.

Red:

“The true color of life is the color of the body, the color of the covered red, the implicit and not explicit red of the living heart and the pulses. It is the modest color of the unpublished blood.” –Alice Meynell

Red is considered warm, energetic and bright color to provoke strong emotions. It is used to express very energetic and extreme feelings for ambitions. The feeling of sexuality and intense passion is symbolized by this color. The expression of love and warm feeling can be expressed by red. It has proven the color of determination, leadership spirit and strong ambitions. This color can accelerate appetite and energy level. Some time it causes a very positive effect in turning back the negative sentiments. Red color can be the reason of high blood pressure, increase in heat rate and respiration. The high temperament person can ignite by this color. Dangers and threats represent by red color.

Green:
“Absolute green is the most restful color, lacking any undertone of joy, grief, or passion. On exhausted men this restfulness has a beneficial effect, but after a time it becomes tedious.” — Wassily Kandinsky

Green color stands for nature and feelings for natural environment. It helps a person to calm down, mentally relax and in physical symmetry. Nature makes a person relaxed and fresh and our nature are full to green color so this color is very effective for a fresh mood of person. Psychology claims that the person who loves this color has very deep feelings inside him. The nature of that person will be peaceful and energetic. It is considered a label of good health, good luck and freshness. Plants and trees make environment greenish so people feel very relax and mentally slack.

White:

“White…is not a mere absence of color; it is a shining and affirmative thing, as fierce as red, as definite as black…God paints in many colors; but He never paints so gorgeously, I had almost said so gaudily, as when He paints in white.” –G. K. Chesterton

White is symbol of peace and purity. This color brings comfort in distress condition and feelings of freedom. White color around us realizes us very protective and very cool. White color in our environment gives coolness to our eyes, but just white gives an effect of emptiness. Some people like to wear white it depicts the peaceful and honest nature of that person. Sometime it stands for cold and aseptic.

Yellow:

“Yellow wakes me up in the morning. Yellow gets me on the bike every day. Yellow has taught me the true meaning of sacrifice. Yellow makes me suffer. Yellow is the reason I am here.” — Lance Armstrong

Yellow is a warm and cool color to attract attention of people. Different tones of this color have different effects like light yellow is a very soft and blend color. This color is very effective in warm season to give the coolness effect. Sometime we get irritate of its darker tone, it gives a sharp effect to the eyes. In some cultures and countries it is considered hate symbol to express unlikeness for someone or something. We can relate this color with happy mood, good understanding, fine decisions and confidence.

Brown:
“Moralistic is not moral. And as for truth — well, it’s like brown — it’s not in the spectrum. Truth is so generic.” –Iris Murdoch

Brown color establishes connection with earth and the nourishing environment. It reflects very strong feeling and stability of thoughts. Nature cannot be completed without this color, it shows very deep effect with green plant in the garden. When brown color comes in our mind immediately we start thinking about chocolate and coffee. Person has this favorite color considered very down to earth.

Black:

“Black seems to make a color cloudy, but darkness doesn’t. A ruby could thus keep getting darker without ever becoming cloudy; but if it became blackish red, it would become cloudy.” — Ludwig Josef Johann Wittgenstein

Black color represents the feeling of ungratified and worries. It reflects very strong and deep emotions, but on the other side it shows the emptiness and fear. Mostly we link this color with death and evil spirits. People have many concepts about this color as if a black cat crossing anyone, then it believed bad luck for him. You look very elegant, prominent and decent by dressing black.

Pink:

“I fell off my pink cloud with a thud.” –Elizabeth Taylor

Pink is a lighter tone of red with very soft effect to show love and romance feelings. It is a mixture of two colors red and white, so it depicts qualities of both. This color is very energetic like red and very pure like white. People who like to wear this color is very friendly and approachable. We can make our environment very attractive and lovely with pink interior for our party, home or bedroom.

Blue:

“Blue is the only color which maintains its own character in all its tones…it will always stay blue; whereas yellow is blackened in its shades, and fades away when lightened; red when darkened becomes brown, and diluted with white is no longer red, but another color – pink.”  — Raoul Dufy

Blue shows very dramatic and dynamic environment with its all shades. This is a color of water and oceans and so it is very close to the nature. Water is a symbol of life and Holy Spirit so, we can link blue with these characteristics. Person who loves this color is very determinant and trustworthy. Light shade of this color makes us calm and relaxes due to its cool effect. Dark blue color can be the cause of depression and boredom.

Orange:

“The revolution has been dubbed The Orange Revolution, orange being the campaign color of Viktor Yushchenko. The demonstrators say they are tired of living under a corrupt government. “—-Bob Schaffer

Different tones of orange affects differently on the emotions of a person. Orange is categorize into warm color can force a person to be energetic and active. It can give you power to express your feelings openly and for straightforward actions. Darker tone can be the reason of irritation and anger for us, but with the soft touch we prefer this to yellow. We can feel comfortable with this color with the combination of another color. It can save us in sadness, pride and other negative emotions.

Purple:

“I think it pisses God off if you walk by the color purple in a field somewhere and don’t notice it.” –Alice Walker

Purple is gift God for us it gives us very protective and healthy environment. Psychology says about this color that it shows us very caring and concerning emotions. It is a symbol of sensitivity, care, soft emotion, spiritual thoughts, creativity and beauty. Violet is a lighter tone of this color uses to represent peace and power against hurdles. Person who loves this color is very concerned about his personal and official matters. He can fight for the troubles and worries. The purple interior gives a very romantic look to our bedrooms.

Gray:

“Your attitude is like a box of crayons that color your world. Constantly color your picture gray, and your picture will always be bleak. Try adding some bright colors to the picture by including humor and your picture begins to lighten up.” Allen Klein

Gray is a mixture of white and black color. Black is believed for bad and white is for good impact, so gray has both characteristic negative and positive. It gives you dissatisfaction and incompleteness effect for your emotions. This color represents loneliness, carelessness and lack of interest. On the other side it reflects decent and very intellectual and confident behaviors.

Maroon:

“We have the sheets where you can see on each side of her where it spilled over. The sheets were a maroon color, so it’s real obvious. “– Debra Moore

The darker tone of red color is known as maroon. It is a very energetic, dreamful and attractive color. Some time it is used to express very hot feeling toward someone special to show your love and passionate feelings. Maroon is a very glamorous color in fashion industries. People love to wear this color in night parties to be a prominent. Determination, dedication, true emotions and intense feelings are associated with this color.